Nitrogen coffee taps craft beer appeal
The latest innovation insight from Gama Compass™ MANCHESTER – 1st September 2016: This month’s Innovation Insight picks up on the craze for nitrogen technology now spawning a new generation of products in the RTD coffee space. Centre stage is a product that melds the novel textures of nitrogen infusion with the functional benefits of ‘free from’ to create […]
‘Sweet’, ‘real’ and ‘rustic’ drive frozen potato innovation
Insight by Gama Compass™ MANCHESTER – 25th August 2016: New ingredients and formats, along with an emphasis on the ‘real’ and ‘rustic’, are some of the hallmarks of product innovation in the frozen potato category over the last two years, as the latest insights from Gama Compass™ reveal. Despite representing a relatively small fraction of NPD within […]
Gama Innovation Award: FishSnack’s Fish & Chips
Gama Innovation Award – Positioning MANCHESTER – 19th July 2016: The Gama Innovation Award – Positioning for July goes to FishSnack’s Fish & Chips, with its novel melding of protein-rich dried fish and traditional potato crisps (chips). Advertised as “delicious & traditional”, FishSnack’s Fish & Chips from Savia Natura is a new dried fish-based launch that seeks to […]
Gama Innovation Award: Emmi Fondu All In One Cheese Fondue
Gama Innovation Award – Packaging MANCHESTER – 18th July 2016: The Gama Innovation Award – Packaging for July goes to Emmi Fondu All In One Cheese Fondue, which is looking to revive the retro fondue fad through a kit that combines all the elements needed for a a traditional fondue. Promoted as “the first of its kind portable, microwaveable […]
Keeping it ‘real’ with ‘locally sourced’ and ‘no additive’ claims
Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at […]
Fish scales new heights in savoury snacks
The latest innovation insight from Gama Compass™ MANCHESTER – 7th July 2016: New avenues in snacking are the subject of this week’s Innovation Insight, as Gama explores a launch that demonstrates how fish companies can exploit demand for natural, high-protein options in the mainstream savoury snacks category – FishSnack’s Fish & Chips. Advertised as “delicious & traditional”, […]
Gama Innovation Award: Fazer Vegetable Bread
Gama Innovation Award – Positioning MANCHESTER – 28th June 2016: This month, the Gama Innovation Award – Positioning goes to a new product that brings the nutritional power of vegetables to the bread category – Fazer Vegetable Bread. Fazer, the Finnish bakery firm, is set to test consumer perceptions in the bread category with “a new kind of […]
Gama Innovation Award: La Fontaine A Yaourt Yoghurt Drink
Gama Innovation Award – Packaging MANCHESTER – 27th June 2016: Bringing new dispensing technology to the yoghurt space, La Fontaine A Yaourt Yoghurt Drink is the recipient of this month’s Gama Innovation Award – Packaging. Literally translating as “The Yoghurt Fountain”, La Fontaine A Yaourt Yoghurt Drink fom France-based Yeo Frais (part of the Sodiaal group) is […]
Gama Innovation Award: Happy Tree Maple Water Cold Brew Coffee
Gama Innovation Award – Product MANCHESTER – 24th June 2016: The Gama Innovation Award – Product for June goes to Happy Tree Maple Water Cold Brew Coffee, uniting recent trends for cold brewing and ‘plant waters’ in the non-alcoholic drinks industry. Released by US firm Happy Tree – “the innovator of the first cold pressed / HPP […]
Alberto García Romero, Marketing Manager
Dulcesol
Gama spoke to Alberto García Romero, Marketing Manager, Dulcesol. What should manufacturers do to be successful in the current economic climate? The current economic situation is changing but the recession was so strong that it altered a number of different parameters in our main markets. The price-quality relation is one of our main strengths and consumption […]