Seaweed the star as bakery goes functional
The latest innovation insight from Gama Compass™ MANCHESTER – 6th June 2016: This week, Gama turns the spotlight on the functional benefits of seaweed, with a look at the recently-launched Dulcesol Innova range of bakery foods and their unusual chlorella-enhanced, health-promoting formulations. Newly released as a reworking of the firm’s traditional lineup of biscuits, crackers, cakes and other […]
Helen Warren-Piper, Marketing Director
Premier Foods
Gama spoke to Helen Warren-Piper, Marketing Director, Premier Foods. What key trends do you expect to shape food innovation in 2016? Health, convenience, indulgence and real food are all still key trends that have a major impact on the FMCG market. Other factors influencing food innovation are of course the sugar debate, reduced salt and […]
Gama Innovation Award: Nescafe Azera Coffee To Go
Gama Innovation Award – Positioning MANCHESTER – 31st May 2016: The Gama Innovation Award – Positioning for May goes to Nescafe Azera Coffee To Go, a new retail concept looking to take on the coffee shop through a portable format that could create a new niche within the instant coffee category. Offering “barista-style coffee made at home in just […]
Gama Innovation Award: Kao Essential Refill Pack
Gama Innovation Award – Packaging MANCHESTER – 30th May 2016: Addressing environmental concerns while also offering the appeal of convenience, Kao Essential Refill Pack is May’s recipient of the Gama Innovation Award – Packaging. Named the Raku Raku Pack (‘Easy Easy Pack’), the new pouch for health & beauty manufacturer Kao’s Essential line of haircare products is designed to take the inconvenience, waste […]
Gama Innovation Award: Beauty Aloe Beer
Gama Innovation Award – Product MANCHESTER – 27th May 2016: This month, the Gama Innovation Award – Product goes to a new player on the emerging functional beer scene that features the ‘beautifying’ benefits of aloe vera: Beauty Aloe Beer. Launched by Spanish firm Alimentos Para El Siglo XXI, Beauty Aloe Beer bids to appeal to female drinkers […]
Maria Sánchez, Marketing & Communications Director
Noel
Gama spoke to Maria Sánchez, Marketing & Communications Director, Noel. Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? Emerging markets are still an opportunity but more and more companies need to be aware of the appearance of new targets. An example would be the generation after the millennials – […]
‘High protein’ and ‘high fibre’ vie for functional supremacy
Insight by Gama Compass™ MANCHESTER – 20th May 2016: Baby drinks, dairy, snacks, dairy & dairy alternative drinks and functional drinks are among the key markets for high protein claims in new food and drink launches over the past two years, according to Gama’s latest study of global food and drinks innovation. Taking into account products reported […]
Tea gets convenient with aerosol launch
The latest innovation insight from Gama Compass™ MANCHESTER – 5th May 2016: Featuring in this week’s Innovation Insight is a new player in the hot drinks aisles that promises to take the mess and guesswork out of tea brewing with the introduction of a new instant aerosol format – No More Tea Bags Tea Concentrate. Advertised […]
Gama Innovation Award: Koikeya Pototto+ Potato Snack
Gama Innovation Award – Positioning MANCHESTER – 28th April 2016: Koikeya Pototto+ Potato Snack picks up the Gama Innovation Award – Positioning for April, by virtue of its haircare-inspired functional seasoning oil – a first in the snacks space. Seeking to bring beauty benefits to the mainstream savoury snack arena, Koikeya Pototto+ Potato Snack is […]
Gama Innovation Award: Tata Tea Fusion Tea
Gama Innovation Award – Packaging MANCHESTER – 26th April 2016: This month, the Gama Innovation Award – Packaging goes to Tata Tea Fusion Tea, which promises to bring tea blending to the masses by means of an unusual multi-layered jar. “For the first time in India, tea lovers will get to prepare and enjoy their tea the […]