Gama Innovation Award: Guinness Nitro IPA
Gama Innovation Award – Product MANCHESTER – 26th April 2016: The Gama Innovation Award – Product for April goes to Guinness Nitro IPA, a new offering from Diageo looking to tap into the enhanced popularity of Indian Pale Ales in line with the growth in craft brewing. Claiming to bring “Guinness-style nitrogenation to an IPA”, the […]
Baby food top of the tree for ethical and environmental claims
Insight by Gama Compass™ MANCHESTER – 21st April 2016: Baby food stands top of the pile for both ethical and environmental claims, with baby cereals leading the way at the category level, Gama’s latest research into patterns in new food launches has found. Based on a study of products reported on Gama Compass™ over the last […]
Look Ahead: Josep Antoni Valls, Alimentaria 2016
Gama spoke to Josep Antoni Valls, Managing Director of Alimentaria, ahead of the 40th edition of the international consumer goods tradeshow. What are your expectations for the 40th edition of Alimentaria? We are expecting the most international, innovative and gastronomy-rich edition in the 40 years of the show. Among the more than 140,000 attendees we […]
Look Ahead: Giovanni Mantovani, Vinitaly 2016
Gama spoke to Giovanni Mantovani, CEO of Vinitaly, ahead of the latest edition of the wines and spirits tradeshow. What are your expectations for the 50th edition of Vinitaly? This edition will be an occasion to look into a future that is still to be built: we hope that Vinitaly will be able to define […]
Beer made ‘beautiful’ with aloe vera launch
The latest innovation insight from Gama Compass™ MANCHESTER – 8th April 2016: Beauty benefits are setting out their stall in the alcoholic drinks space with a new “refreshing” and “easy-to-drink” beer that is claimed to combine “health and flavour” with the virtues of “natural” ingredients – Beauty Aloe Beer. Launched in 2015 by Spanish firm Alimentos […]
Sharon Barraclough, Marketing Director
Hovis
Gama spoke to Sharon Barraclough, Marketing Director, Hovis. How do companies best achieve growth in developed or saturated markets? Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations […]
Gama Innovation Award: Elmhurst Naturals Banana Water
Gama Innovation Award – Positioning MANCHESTER – 24th March 2016: This month, the winner of the Gama Innovation Award – Positioning is Elmhurst Naturals Banana Water, a product seeking to capitalize on the burgeoning interest in ‘plant waters’ as an alternative to conventional fruit juice products. A “light and refreshing hydrational beverage packed with electrolytes”, Elmhurst […]
Gama Innovation Award: Nisshin Cooking Flour Shaker
Gama Innovation Award – Packaging MANCHESTER – 23rd March 2016: Nisshin Cooking Flour Shaker, with its ‘miniature’ format and unusual dosing devices, is this month’s recipient of the Gama Innovation Award – Packaging. New in Japan from flour firm Nisshin, the Nisshin Cooking Flour Shaker innovates through its multiple measuring devices and preservation benefits. Promoted […]
Gama Innovation Award: Vigor Savoury Greek Yoghurt with Croutons
Gama Innovation Award – Product MANCHESTER – 22nd March 2016: The Gama Innovation Award – Product for March goes to a launch that gives in-vogue greek yoghurt a new savoury spin – Vigor Savoury Greek Yoghurt with Croutons. Purportedly addressing the lack of “snacks with health appeal on the market”, Vigor Savoury Greek Yoghurt with Croutons […]
Jonathan Stordy, Managing Director International
Mahou San Miguel
Gama spoke to Jonathan Stordy, Managing Director International, Mahou San Miguel. What should manufacturers do to be successful in the current economic climate? To succeed in this changing context, the key is to find a unique position where no one can beat you without losing sight of your culture and values as a company. You […]