‘High protein’, ‘no fat’ dominate greek yoghurt claims
Insight by Gama Compass™ MANCHESTER – 15th March 2016: Functional claims go hand in hand with ‘greek’ formulations in new yoghurt launches, while North America continues to be a hotspot for greek yoghurt NPD, according to Gama’s latest study of product trends in new FMCG launches. Despite the now global dimension to the greek yoghurt boom, […]
Opportunities and trends in frozen bakery
Trend Insight by Gama Compass™ Unlocking trends and pointing the way to new opportunities in consumer goods innovation MANCHESTER – 8th March 2016: A continued focus on ‘homeliness’, exploiting changing needs at the breakfast occasion, satisfying the appetite for indulgence, and catering to growth in single-serve and ‘sharing’ options are among the areas in which frozen […]
‘Healthy oil’ shakes up snack seasoning
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – […]
Gama Innovation Award: FitRabbit Organic Dragon Drink
Gama Innovation Award – Positioning MANCHESTER – 26th February 2016: The Gama Innovation Award – Positioning for February goes to FitRabbit Organic Dragon Drink, a new children’s beverage looking to tackle concern over sugar levels by claiming to actively protect against tooth decay. Promising “teeth as strong as a dragon’s” and promoted as “the first drink […]
Gama Innovation Award: Grandiosa Pizzatasku Pocket Pizza
Gama Innovation Award – Packaging MANCHESTER – 25th February 2016: The Gama Innovation Award – Packaging for February goes to Grandiosa Pizzatasku Pocket Pizza, a new pack format that allows consumers to enjoy hot pizza on the go. Emblazoned with the slogan “easy to heat, easy to eat”, Grandiosa Pizzatasku ‘Pocket’ Pizza, which has been launched […]
Gama Innovation Award: Thrive Culinary Algae Oil
Gama Innovation Award – Product MANCHESTER – 24th February 2016: In February, the Gama Innovation Award – Product goes to Thrive Culinary Algae Oil, a new launch in the US looking to capitalize on the functional trend for all things ‘seaweed’. Boasting to be “the best oil for your heart, your kitchen and the planet”, Thrive […]
‘Citrus’ beats ‘berry’ in new product pricing
Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, […]
“Epic” crisps target the digital generation
The latest innovation insight from Gama Compass™ MANCHESTER – 11th February 2016: In this week’s Innovation Insight we look at an attempt to reinvent savoury snacks for the digital generation through the use of irreverent marketing, unusual branding and visually arresting packaging – Kims All In Crisps. In an apparent effort to redirect its energies to […]
Matcha makes its mark in coconut water smoothie
The latest innovation insight from Gama Compass™ MANCHESTER – 29th January 2016: This week we focus on the stellar rise of matcha as an ingredient in new FMCG products, featuring as our case study a launch that takes the on-trend green tea powder and combines it with coconut water and high pressure processed fruit and vegetable […]
Gama Innovation Award: Keskinoglu Seven Grain Fed Eggs
Gama Innovation Award – Positioning MANCHESTER – 29th January 2016: The Gama Innovation Award – Positioning for January goes to Keskinoglu Seven Grain Fed Eggs, a product which looks to raise the bar for functional and quality claims in the eggs category. Keskinoglu Seven Grain Fed Eggs, new in Turkey from Keskinoglu, are looking to stand out […]