Gama Innovation Award: Doganay Lita Lemonade
Gama Innovation Award – Packaging MANCHESTER – 27th January 2016: Doganay Lita Lemonade, a soft drink making use of a new ‘hybrid’ PET and glass bottle, is the January winner of the Gama Innovation Award – Packaging. New in Turkey from Doganay, a juice and soft drinks manufacturer, Doganay Lita Lemonade offers “health, naturalness, freshness […]
Gama Innovation Award: Goodfella’s Sweet Fella’s Pizza
Gama Innovation Award – Product MANCHESTER – 26th January 2016: The Gama Innovation Award – Product for January goes to Goodfella’s Sweet Fella’s Pizza, a launch looking to move pizza from main meal to sweet course through the use of dessert-inspired toppings. “The worlds of pizza and dessert have collided”, according to manufacturer Green Isle […]
Water, tea and fruit juice prove the ‘natural’ hotspots
Insight by Gama Compass™ MANCHESTER – 22nd January 2016: ‘Natural’ continues to be a cornerstone of product marketing in new food and especially new drinks launches, according to Gama’s latest study of claims in global new consumer goods. In product launches reported on Gama Compass™ over the course of 2015, ‘natural’ was the fifth most likely […]
Dried soup branches out with texture and flavour innovation
The latest innovation insight from Gama Compass™ MANCHESTER – 7th January 2016: For the first innovation focus of 2016, we look at a product launch that aims to breathe new life into the instant soup category through a “premium” offering that highlights the benefits of satiety, texture and flavour – Batchelors Cup A Soup Deliciously […]
Chocolate joins the party with sparkling wine launch
The latest innovation insight from Gama Compass™ MANCHESTER – 18th December 2015: This week’s Innovation Insight looks at the latest attempt to add diversity to the wine market through a new female-positioned, low-alcohol offering melding prosecco-style fizz with the ‘treat’ value of chocolate – Choco Secco Sparkling Chocolate Wine. Promoted as bringing together “dynamic megatrends” […]
Gama Innovation Award: Nepia Deodorizing Toilet Paper
Gama Innovation Award – Positioning MANCHESTER – 17th December 2015: Nepia Deodorizing Toilet Paper, new in Japan from Nepia, is this month’s recipient of the Gama Innovation Award – Positioning. Nepia Deodorizing Toilet Paper offers new functionality in bathroom odour removal through a plant-derived deodorizing ingredient added to the inner cardboard tube. Specifically, the product’s active […]
Gama Innovation Award: Purex Power Shot Laundry Detergent
Gama Innovation Award – Packaging MANCHESTER – 16th December 2015: This month, the Gama Innovation Award – Packaging goes to Purex Power Shot Laundry Detergent and its innovative ‘auto-dosing’ feature. New in the USA from Henkel, Purex Power Shot Laundry Detergent is promoted as “a no-mess, no-guesswork solution to laundry care”. Instead of manually measuring […]
Gama Innovation Award: Lucky Strike Double Click Cigarettes
Gama Innovation Award – Product MANCHESTER – 15th December 2015: The Gama Innovation Award – Product for December goes to Lucky Strike Double Click Cigarettes, a new flavour-changing launch from BAT in Poland. An attempt to make cigarette smoking a more interactive experience, Lucky Strike Double Click Cigarettes allow smokers to choose from two different flavours […]
‘High fibre’ and ‘high protein’ give breakfast a boost
Insight by Gama Compass™ MANCHESTER – 11th December 2015: The breakfast foods space is being increasingly characterized by new functional claims, convenient and single-serve pack formats, and a diversity of product choices across a broadening range of categories, the latest research by Gama can reveal. Gama’s study, based on products reported on Gama Compass™ over 2014 […]
Functional drinks turn to “the power of egg”
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd December 2015: With ‘high protein’ now topping new product claims across a number of food and drinks categories, this week’s Innovation Insight looks at one company’s efforts to stand out in an increasingly crowded field by turning to the protein ‘power’ of fresh, free-range eggs – […]