Roberto Funari, EVP Category Marketing
Reckitt Benckiser
Gama spoke to Roberto Funari, Executive Vice President, Category Marketing, Reckitt Benckiser. Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? Emerging markets remain an important growth opportunity for FMCG companies as they will continue to outperform developed markets in terms of growth rate. The key to investing in […]
Coffee aims upscale with microwave innovation
The latest innovation insight from Gama Compass™ MANCHESTER – 26th November 2015: Gama returns to the RTD coffee shelves for this week’s Innovation Insight, taking a look at innovative microwaveable packaging that enables consumers to recreate the ‘coffee shop’ experience in their own home – Suntory Renji De Torokeru Hot Latte. In an apparent first for […]
Gama Innovation Award: Earnest Eats Detoxifying Hot Cereal
Gama Innovation Award – Positioning MANCHESTER – 23rd November 2015: This month’s Gama Innovation Award – Positioning goes to Earnest Eats Detoxifying Hot Cereal, a new line in the USA from Earnest Eats. Fusing the natural health benefits of porridge with the added functional value of superfood grains, fruit, plants and spices, Earnest Eats Detoxify Hot […]
Gama Innovation Award: Secrets De Provence Powder Shampoo
Gama Innovation Award – Packaging MANCHESTER – 20th November 2015: Secrets De Provence Powder Shampoo, new in France from Bernard Cosmetics, is this month’s recipient of the Gama Innovation Award – Packaging. Developed with travel in mind, Secrets De Provence Powder Shampoo is a hair washing solution for consumers “wherever they go”. The new launch […]
Gama Innovation Award: Bounty Kitchen Towel With Dawn
Gama Innovation Award – Product MANCHESTER – 19th November 2015: This month, the Gama Innovation Award – Product goes to Bounty Kitchen Towel With Dawn, an innovation in the US household care market from Proctor & Gamble. Bounty Kitchen Towel with Dawn is promoted as “the first, and only, paper towel infused with the cleaning […]
Beer goes premium with ‘fresh from the brewery’ launch
The latest innovation insight from Gama Compass™ MANCHESTER – 18th November 2015: This week’s Innovation Insight looks at an attempt to create “an entirely new category in the grocery store” through a launch that takes the concept of ‘fresh chilled beer’ to new heights – Heineken Extra Fresh Beer. Designed around the notion that “nothing is […]
Pouches find a friend in ‘bites’ and ‘minis’
Insight by Gama Compass™ MANCHESTER – 12th November 2015: This month, Gama’s study of dynamics in new consumer goods launches looks at flexible packaging, focusing in particular on the penetration of pouch formats – in their varied manifestations and applications – across different categories and regions. Concentrating on the food, drinks and household industries, Gama […]
Joaquim Vives, General Manager
Mane
Gama spoke to Joaquim Vives, General Manager, Mane Iberica. How is the growing demand for more ‘all natural’ formulations impacting on flavour & fragrance companies? This is a major trend and demand will keep growing if the economic situation continues to brighten. However, ‘all natural’ does not consistently point to the same definition when […]
Juice tackles sugar question with anti tooth decay launch
The latest innovation insight from Gama Compass™ MANCHESTER – 5th November 2015: As the incidence of obesity and tooth decay continues to rise worldwide, manufacturers of fruit drinks – especially those targeted at children – are increasingly finding themselves in the firing line over their products’ sugar levels. Now one company is looking to turn this […]
Ori Yehudai, President & CEO
Frutarom
Gama spoke to Ori Yehudai, President & CEO, Frutarom. What should manufacturers do to be successful in the current economic climate? I believe that in order to be successful in an ever more challenging economic environment, we must demonstrate creativity and flexibility when dealing with our customers and provide top-notch service. Being able to […]