Gama Innovation Award: Hans Freitag Marchenkeks

Gama Innovation Award – Positioning MANCHESTER – 30th October 2015: This month, the Gama Innovation Award – Positioning goes to Hans Freitag Marchenkeks Butter Biscuits, launched in 2015 by German firm Hans Freitag. Hans Freitag Marchenkeks Butter Biscuits are targeted at children and comprise ‘crown’ shaped biscuits with sugar sprinkles and, ‘hidden’ in each pack, a green […]

Gama Innovation Award: Benefit Puff Off!

Gama Innovation Award – Packaging MANCHESTER – 29th October 2015: This month, the Gama Innovation Award – Packaging goes to Benefit Puff Off! Instant Eye Gel, which is new in the UK from Benefit. Benefit Puff Off! Instant Eye Gel  allows consumers to ‘iron away’ their wrinkles thanks to a unique dispensing tip in the shape […]

Gama Innovation Award: Ametller Yoligur

Gama Innovation Award – Product MANCHESTER – 28th October 2015: This month, the Gama Innovation Award – Product goes to Ametller Yoligur Yoghurt With Olive Oil, which has been launched in Spain by Casa Ametller. Ametller Yoligur is a new yoghurt range that aims to capture the “intensity of flavour and freshness that evokes for us […]

Matteo Fantacchiotti, Global VP Commercial Diageo Reserve
Diageo

Gama spoke to Matteo Fantacchiotti, Global Vice President Commercial Diageo Reserve, Diageo.   Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? We see a new ‘Silk Route’, across the lines of the world magnet cities and hot spots. And this is where our focus is. Within this context, although high-net-worth […]

Alberto Bertone, President & CEO
Sant’Anna

Gama spoke to Alberto Bertone, President & CEO, Sant’Anna.   What key trends do you expect to shape non-alcoholic drinks innovation in 2016? Throughout the world there is a move towards a culture that is more conscious of health and wellbeing, something which is seeing consumers turn away from high-sugar fizzy drinks towards water or […]

Lime and peach top flavour lists in new alcoholic drinks

Insight by Gama Compass™ MANCHESTER – 16th October 2015:  Lime and peach are the most popular flavours in new alcoholic drinks launches, according to the latest study of global NPD by Gama. Based on analysis of products reported on Gama Compass™ over the past 18 months, lime was the leading flavour across new alcoholic launches […]

‘Ready to drink’ meets ‘freshly brewed’ in new coffee launch

The latest innovation insight from Gama Compass™ MANCHESTER – 9th October 2015: In this week’s Innovation Insight, we look at the launch of a drink seeking to bring the benefits of ‘freshly brewed’ to the chilled coffee space through packaging innovation – L Cafe Snowing Black Coffee Drink. Starting from the principle that ‘fresh is best’ […]

Look Ahead: Dietmar Eiden, Anuga 2015

Gama spoke to Dietmar Eiden, Vice President of Trade Fair Management at Koelnmesse, ahead of the 2015 edition of Anuga. What are your expectations for this year’s Anuga? Anuga 2015 is fully booked, which means approximately 6,800 exhibitors from around 100 countries will be participating. With an extraordinary 86% of exhibitors from overseas, and with […]

Clean labelling, bold flavour combine in new dog food

The latest innovation insight from Gama Compass™ MANCHESTER – 24th September 2015: This week’s Innovation Insight investigates how overarching food industry trends – from natural ingredients to adventurous flavour – are being increasingly expressed in the world of pet care, as we look at Nestle’s latest expansion of its Purina Beyond range – Purina Beyond Natural […]

Savoury flavours return Greek yoghurt to the Mediterranean

The latest innovation insight from Gama Compass™ MANCHESTER – 17th September 2015: Gama’s latest Innovation Insight offers a window into the potential future evolution of the Greek yoghurt trend. This week we take a look at a product launch that looks to redefine the ‘yoghurt + granola topping’ concept by giving it a new savoury […]

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