Americas top for low-calorie claims, high-calorie products in new food launches

Insight by Gama Compass™ MANCHESTER – 10th September 2015: North America is the leading region for low calorie claims but also for high calorie products in new food industry launches, Gama’s latest study of global FMCG product innovation can reveal. Focusing on products reported by Gama Compass™ over the last 18 months, Gama’s analysis has revealed the […]
Probiotics stir up the tea market

The latest innovation insight from Gama Compass™ MANCHESTER – 4th September 2015: This week, Gama’s innovation focus turns to hot drinks and the world of functional benefits, looking at a new probiotic launch that seeks to unite modern dietary concerns with the traditional British obsession with tea – Stir Daily Cultures Tea. The latest product […]
Brown and green rule coffee and tea packaging

Insight by Gama Compass™ MANCHESTER – 27th August 2015: Innovation dynamics in tea and coffee are the subject of our latest study of product innovation from Gama Compass™. Based on introductions reported over the last 18 months, Gama has analysed factors such as claims, pack format and pack design to find that– despite often being bracketed […]
Shower gel turns to perfumery for fragrance inspiration

The latest innovation insight from Gama Compass™ MANCHESTER – 20th August 2015: This week Gama takes a look at a new effort to innovate with fragrance in the soap market through the launch of a product that marries the aspirational appeal of premium perfumery with the durability of scent release technology – Caress Forever Body Wash. Touted […]
‘Snowflake’ sun spray turns summer to winter

The latest innovation insight from Gama Compass™ MANCHESTER – 6th August 2015: New developments in sun care technology that effectively turn summer into winter feature in this week’s Innovation Insight, as we take a look at a new refreshing spray that claims to deliver sun protection in the form of ‘snowflakes’ – Recipe Snow Flower […]
Craft beer gets a protein boost

The latest innovation insight from Gama Compass™ MANCHESTER – 23rd July 2015: The latest attempt to bring functional benefits to the alcoholic drinks sector is Gama’s innovation focus for this week, as we look at a new craft beer seeking to piggyback on the craze for all things protein – Mighty Squirrel High Protein Beer. New […]
‘No wash’ laundry solution has men in its sights

The latest innovation insight from Gama Compass™ MANCHESTER – 16th July 2015: Increasing interest among men in personal hygiene and grooming regimes presents new opportunities for consumer goods firms – and not only in the health & beauty space – as our latest Innovation Insight reveals. This week, Gama cast its eye over a new ‘household’ […]
Lavender leads the way in household care

Insight by Gama Compass™ MANCHESTER – 9th July 2015: Gama turns its attention to the household care industry for its latest analysis of product launches reported by Gama Compass™, focusing on innovation patterns in the air care, laundry & fabric care and cleaners & detergents markets. According to Gama’s analysis, leading the way from a […]
‘Egg’ biscuits hatch from an app

The latest innovation insight from Gama Compass™ MANCHESTER – 3rd July 2015: The growing power of digital media to act as a driver for new product development is the subject of Gama’s latest innovation insight, as we look at a biscuit product born out of a proprietary mobile application – Artiach Dinosaurus Eggs Biscuits. Unveiled […]
João Costa, CEO
DanCake

Gama spoke to João Costa, CEO, DanCake Portugal. How do companies best achieve growth in developed or saturated markets? Through a strong innovation pipeline (consumer driven) and a constant focus on cost efficiency, plus a strong wire into the trade. DanCake has a unique portfolio of products that cater to the major needs of […]