Functional, no added sugar claims ticking up in kids’ food and drink
Insight by Gama Compass MANCHESTER – 28th September 2026: Children’s food and drink launches are increasingly embracing the functional foods agenda, rapidly catching up with the wider consumer landscape – a shift that suggests that, to a certain extent at least, parents are progressively filtering their children’s dietary requirements through the lens of their own health preoccupations. In […]
Wholefoods in vogue in ‘low processed’ era
Insight by Gama Compass MANCHESTER – 25th June 2026: Consumers are increasingly prioritising products that champion whole, unadulterated ingredients, as simplicity and formulation integrity become central drivers in purchasing decisions. According to the latest data from Gama Compass, the strategic emphasis on ‘whole ingredients’ now heads up a wider cohort of growth-oriented marketing claims tailored to the minimally-processed […]
Permissible indulgence shifts from ‘diet’ to ‘discerning’
Insight by Gama Compass MANCHESTER – 16th February 2026: The ‘low fat’ era is over and, in its place, a new model of indulgence is emerging, defined by targeted positioning, ingredient quality and creative formulation. In this month’s Insight by Gama Compass, we explore a fundamental changing of the guard in the world of treats, away from the […]
‘Energy’ bakery & snacks trending low-carb, low-calorie
Insight by Gama Compass MANCHESTER – 15th December 2025: Consumer demand for convenient, on-the-go energy is reshaping bakery and snack innovation, but perhaps in ways not immediately obvious. In this month’s Insight by Gama Compass, we explore how the notion of ‘energy’ continues to reshaped away from sugar-packed bars and calorie-dense snacks towards a health-first notion of […]
Gut feelings spearheading functional innovation
Insight by Gama Compass MANCHESTER – 22nd July 2025: Consumer concern about the impacts of dietary choices on digestive health is sparking a notable rise in food and non-alcoholic drink launches that boast ‘gut-friendly’ benefits, the latest insights from Gama Compass reveal. The findings reflect a growing consumer perception of food and drink as central to overall health […]
‘Ultraprocessed’ fears driving shift in food & drink claims
Insight by Gama Compass MANCHESTER – 29th April 2025: Growing consumer aversion to ‘processed’ and ‘artificial’ foods is driving an uptick in launches touting claims such as “no additives” and “no artificial ingredients”, the latest Insight By Gama Compass discovers. An analysis of trends in global food and drink launches since 2013 reveals that consumer preference is instead […]
Botanicals blossoming in food and drink
Insight by Gama Compass MANCHESTER – 31st January 2025: Functional botanical ingredients such as flowers, berries and plant roots continue to blossom in the food and drink sector, the latest Insight By Gama Compass can reveal. This trend for botanicals ties into ongoing demand for wild, ancient and functional ingredients, pared back formulations and premium concepts, as well […]
Dairy turning away from low fat claims, formulations
Insight by Gama Compass MANCHESTER – 3rd December 2024: Low fat claims and formulations have been declining in new dairy products over recent years, the latest insights from Gama Compass can reveal, highlighting that the trend towards ‘better-for-you’ options in food and drinks, although undoubtedly significant, is far from universal or one-dimensional. While ‘health’ continues to grab the […]
Honey getting a boost from ‘real’ and ‘better-for-you’ launches
Insight by Gama Compass MANCHESTER – 16th September 2024: Honey is hitting a sweet spot, the latest Insight by Gama Compass can reveal, with an increasing number of food and drink brands choosing to make honey the centrepiece of their innovation and branding efforts, as well as including it as a key ingredient within product formulations. Mentioned nearly […]
‘Food as fuel’ trend gets super-charged
Insight by Gama Compass MANCHESTER – 12th June 2024: The notion of ‘food as fuel’ (especially via protein enhancement) is accelerating in consumer goods innovation, the latest Insight by Gama Compass can reveal. This all fits within a wider trend for positioning that targets ‘performance’ and the ‘everyday athlete’, as the distinction between food and supplements becomes […]