Local provenance increasingly anchoring food and drink positioning
Insight by Gama Compass MANCHESTER – 14th March 2024: In this month’s Insight By Gama Compass, we turn our gaze towards the trend among FMCG suppliers and retailers to tout the use of locally-sourced and traceable ingredients, and explore some of the reasons why provenance is increasingly moving to ‘centre-of-pack’ when it comes to brand messaging. In particular, […]
‘Plant-based’ the new ‘vegetarian’ as meat-free claims evolve
Insight by Gama Compass MANCHESTER – 13th February 2023: Plant-based claims have overtaken vegetarian claims in new food and drink launches for the first time, the latest insight from Gama Compass can reveal, underlining shifting consumer demands as the meat- and dairy-free space continues to evolve and mature. The shift could prompt new thinking from brands […]
Low salt trending in snacks
Insight by Gama Compass MANCHESTER – 30th January 2020: Snack manufacturers around the world are beginning to respond to heightened concern over salt (sodium) content in packaged retail foods by cutting back on the amount of salt they use across a range of savoury snack launches, the latest insight from Gama Compass can reveal. Nonetheless, the data […]
Consumers still nuts for coconut
Insight by Gama Compass MANCHESTER – 19th July 2019: Coconut – whether as an ingredient or flavour – is continuing to set the pace in the food and non-alcoholic drinks industries. This month’s Insight By Gama Compass examines how coconut has achieved ‘superstar’ status, assesses its penetration across different categories, and considers some of the trends driving […]
Concern over waste rising, but plastic still dominating in drinks NPD
Insight by Gama Compass MANCHESTER – 9th May 2019: Plastic bottles are still the dominant format for non-alcoholic drinks products launched worldwide, accounting for over half of all new launches hitting the market, the latest study from Gama has found. Yet consumer goods companies are under pressure like never before to reduce or mitigate their use of […]
Spicy flavours still packing a punch in food NPD
Insight by Gama Compass MANCHESTER – 1st April 2019: Hot and spicy flavours are maintaining their popularity in new food launches, while recent years have also seen the concept of “extreme” heat take hold in a number of categories. In this month’s Insight By Gama Compass we look at how hot and spicy flavours are impacting […]
Sunflower stays top of the plant oil tree
Insight by Gama Compass MANCHESTER – 15th August 2018: With vegetables and other plant-based ingredients gaining a greater profile in the consumer goods sector, this month’s Insight By Gama Compass takes a timely look at the use of edible oil within food NPD, exploring trends in the use of sunflower, palm, rapeseed, olive, coconut and other plant […]
Soft drinks go low-sugar in 2018
Insight by Gama Compass MANCHESTER – 11th April 2018: This month, Gama is taking a fresh look at the debate around sugar content in consumer goods from the vantage point of new product development, focusing in particular on the soft drinks space, and assessing to what extent a new regulatory climate – as well as broader […]
Vegan launches power up in 2018
Insight by Gama Compass MANCHESTER – 11th April 2018: The proportion of consumers following vegan diets is on an upward curve, and this is being increasingly reflected in product launch activity in the FMCG arena, according to the latest figures from Gama Compass. Data from for the first few months of 2018 shows that as many […]
‘Free from’ claims slip back in 2017 NPD
Insight by Gama Compass MANCHESTER – 11th April 2018: The percentage of food and drinks launches making ‘free from’ claims such as ‘no gluten’ and ‘no dairy’ declined slightly in 2017, the latest research from Gama has discovered. Gama found that, as a whole, the proportion of new food and drink products making ‘no gluten’ claims declined […]