Vegetables take root in bakery and pasta
Insight by Gama Compass MANCHESTER – 15th January 2018: Strengthening consumer demand for convenience and nutrition, together with a growing aversion to conventional cereal grains, is leading to an increased role for vegetable ingredients in the bakery and pasta categories, according to the latest insights from Gama Compass. Changing consumer attitudes are driving growth in vegetable […]
Innovation drives FMCG in the UAE
Insight by Gama Compass DUBAI – 8th November 2017: The UAE continues to be a hotbed for investment in the FMCG sector, with new product development coming from both domestic and international firms eager to tap into new opportunities, especially in the UAE’s fast-growing food and drinks industries. New product development trends highlight the importance of market-specific preferences […]
Frozen fruit and vegetables aim premium
Insight by Gama Compass MANCHESTER – 15th September 2017: NPD in the frozen fruit and vegetable space is marked by increasing sophistication in flavours, formats and cooking methods, as well as greater targeting of specific needstates and usage occasions, Gama’s latest research reveals. Despite such moves towards premiumization, however, frozen fruit and vegetables continue to represent a ‘value’ […]
Ice cream dominates frozen food innovation in the UK
Insight by Gama Compass MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals. From an NPD perspective, the frozen food sector […]
Trends in frozen pizza: taking on the pizzeria
Insight by Gama Compass™ MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research. While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in […]
Own brands target health, convenience and premiumization in the frozen space
Insight by Gama Compass™ MANCHESTER – 10th April 2016: Fruit and vegetables have proved fertile ground for new product development in private label frozen food over the past three years, while drives towards premiumization and greater product diversity indicate a sector in pursuit of consumers with more adventurous and discerning palates, the latest research from Gama reveals. […]
‘High vitamin’ claims notch upwards
Insight by Gama Compass™ MANCHESTER – 24th November 2016: ‘High vitamin’ claims are continuing to notch upwards in new product launches, according to Gama’s latest study of patterns and trends in global FMCG innovation, with non-alcoholic drinks proving particularly fertile ground for vitamin-related positioning. Based on data from Gama Compass™ between 2014 and 2016, and […]
Indulgence & fine dining: innovation trends in French frozen food
Insight by Gama Compass™ MANCHESTER – 3rd November 2016: ‘Gourmet’ and ‘indulgent’ are key adjectives in the French frozen foods space, Gama’s latest assessment of the frozen product innovation landscape reveals. Broadly in line with other markets in terms of overall NPD – the frozen sector accounting for 8.7% of all new food and drink launches in […]
‘Sweet’, ‘real’ and ‘rustic’ drive frozen potato innovation
Insight by Gama Compass™ MANCHESTER – 25th August 2016: New ingredients and formats, along with an emphasis on the ‘real’ and ‘rustic’, are some of the hallmarks of product innovation in the frozen potato category over the last two years, as the latest insights from Gama Compass™ reveal. Despite representing a relatively small fraction of NPD within […]
Keeping it ‘real’ with ‘locally sourced’ and ‘no additive’ claims
Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at […]