‘High protein’ and ‘high fibre’ vie for functional supremacy
Insight by Gama Compass™ MANCHESTER – 20th May 2016: Baby drinks, dairy, snacks, dairy & dairy alternative drinks and functional drinks are among the key markets for high protein claims in new food and drink launches over the past two years, according to Gama’s latest study of global food and drinks innovation. Taking into account products reported […]
Baby food top of the tree for ethical and environmental claims
Insight by Gama Compass™ MANCHESTER – 21st April 2016: Baby food stands top of the pile for both ethical and environmental claims, with baby cereals leading the way at the category level, Gama’s latest research into patterns in new food launches has found. Based on a study of products reported on Gama Compass™ over the last […]
‘High protein’, ‘no fat’ dominate greek yoghurt claims
Insight by Gama Compass™ MANCHESTER – 15th March 2016: Functional claims go hand in hand with ‘greek’ formulations in new yoghurt launches, while North America continues to be a hotspot for greek yoghurt NPD, according to Gama’s latest study of product trends in new FMCG launches. Despite the now global dimension to the greek yoghurt boom, […]
‘Citrus’ beats ‘berry’ in new product pricing
Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, […]
Water, tea and fruit juice prove the ‘natural’ hotspots
Insight by Gama Compass™ MANCHESTER – 22nd January 2016: ‘Natural’ continues to be a cornerstone of product marketing in new food and especially new drinks launches, according to Gama’s latest study of claims in global new consumer goods. In product launches reported on Gama Compass™ over the course of 2015, ‘natural’ was the fifth most likely […]
‘High fibre’ and ‘high protein’ give breakfast a boost
Insight by Gama Compass™ MANCHESTER – 11th December 2015: The breakfast foods space is being increasingly characterized by new functional claims, convenient and single-serve pack formats, and a diversity of product choices across a broadening range of categories, the latest research by Gama can reveal. Gama’s study, based on products reported on Gama Compass™ over 2014 […]
Lime and peach top flavour lists in new alcoholic drinks
Insight by Gama Compass™ MANCHESTER – 16th October 2015: Lime and peach are the most popular flavours in new alcoholic drinks launches, according to the latest study of global NPD by Gama. Based on analysis of products reported on Gama Compass™ over the past 18 months, lime was the leading flavour across new alcoholic launches […]
Americas top for low-calorie claims, high-calorie products in new food launches
Insight by Gama Compass™ MANCHESTER – 10th September 2015: North America is the leading region for low calorie claims but also for high calorie products in new food industry launches, Gama’s latest study of global FMCG product innovation can reveal. Focusing on products reported by Gama Compass™ over the last 18 months, Gama’s analysis has revealed the […]
Brown and green rule coffee and tea packaging
Insight by Gama Compass™ MANCHESTER – 27th August 2015: Innovation dynamics in tea and coffee are the subject of our latest study of product innovation from Gama Compass™. Based on introductions reported over the last 18 months, Gama has analysed factors such as claims, pack format and pack design to find that– despite often being bracketed […]
Premium stands out in own brand ice cream & desserts
Insight by Gama Compass™ MANCHESTER – 11th June 2015: The key characteristics of new ice cream & dessert products are the subject of Gama’s latest analysis of recent launches from Gama Compass™, examining in particular how private label launches compare to the market as a whole in terms of category breakdown, price and brand positioning. […]