Ready meal innovation prominent in ‘high obesity’ countries
Insight by Gama Compass™ MANCHESTER – 13th May 2015: The reality of steadily climbing obesity rates across the world has become a hot political topic and, with the threat of increasingly stringent regulation of high-calorie, high-fat and high-sugar food and drinks ever present, the potential impact of rising obesity levels on FMCG categories is now […]
Frozen foods lead the way in convenience claims
Insight by Gama Compass™ MANCHESTER – 16th April 2015: From the growth in on-the-go breakfast foods to the rise of multifunctional “alphabet creams” in the cosmetics market, convenience benefits have driven many of the breakthrough innovation trends in the FMCG space over the past few years. However, as the latest analysis of product launches reported […]
White packaging wins out in health & beauty
Insight by Gama Compass™ MANCHESTER – 27th February 2015: A study of the latest launches reported by Gama Compass™ reveals that white dominates pack colour choices for new product introductions in the health & beauty industry. Taking into account launches reported in the last 12 month period, Gama has found that white is the clear […]
Purple pack colours prove pricy in food
Insight by Gama Compass™ MANCHESTER – 26th January 2015: Purple has emerged as the packaging colour group associated with the highest average product cost for new launches in the food industry, according to the latest research from Gama Compass™. Across a sample of many thousands of products reported by Gama Compass™ in 2014, food products […]