USA: Coca Cola to enter dairy market with the launch of new milk brand
The Coca Cola Company is planning a move into the dairy market with the launch of a new milk brand called “Fairlife”, according to a report in the Guardian. The new product, which is due to be launched in the US next month, is said to cost twice as much as regular milk and to […]
Israel: Coca-Cola produces 2 million computer-generated labels
Coca Cola Israel has launched a campaign for its Diet Coke brand centred on unique computer-generated labels, PSFK reports. The company’s “Stay Extraordinary” campaign, which aims to emphasise the uniqueness of each Diet Coke drinker, has seen the creation of 2 million individual bottle designs through a special computer algorithm. The labels are available for […]
Australia: Coca-Cola South Pacific launches smaller can range
Coca-Cola South Pacific has recently revealed a range of 250ml slim line cans for its Coca-Cola, Coke Zero, Diet Coke, Vanilla Coke, Fanta, Lift and Sprite drinks. Priced at AU$2.00 ($1.87), the cans, which are smaller than the conventional size, are said by Australian Food News to “feature the iconic Coke contour visuals”. Speaking about […]
USA: Coca-Cola enters into strategic partnership with Monster in $2 billion deal
The Coca-Cola Company (Coca-Cola) and Monster Beverage Corporation (Monster) have announced a new definitive agreements for a long-term strategic partnership between the companies. The deal, announced in a statement, is valued at $2.15 billion dollars and will see Coca-Cola acquire a 16.7% stake in Monster. As part of the agreement, Coca-Cola and Monster have agreed […]
Africa: Coca-Cola to invest $5 billion in sustainable development
Coca-Cola, in cooperation with its African bottling partner,s has announced the investment of an additional $5 billion in long-term sustainable development projects by the end of the decade, Bloomberg reports. With this new round of investment, which will reach $ 17 billion in total by 2020, the world’s largest beverage company is said to be […]
USA: Weak Diet Coke demand dampens Coca Cola’s sales
Coca-Cola Co. has reported its sales for its fiscal second quarter, revealing results below analyst expectations. The lower than expected numbers were primarily due to poorer performance in its flagship North American market where demand weakened for Diet Coke, according to media reports. Sales volume in North America was flat despite a significant increase in […]
Mexico: Coca Cola to increase investment to over $12 billion
The Coca Cola Company plans to invest $8.2 billion over the next 6 years in Mexico, Food Business News reports. This combined with previous amounts will add up to a total of over $12.4 billion worth of investments during a 10 year period (2010-2020), the company said. The new investment will be allocated to increased […]
USA: POM given approval to sue Coca-Cola over marketing claims
The US Supreme Court has recently ruled that POM Wonderful LLC may take Coca-Cola to court over claims that the latter’s marketing of Minute Maid pomegranate blueberry juice is misleading to consumers. Food Business News reports that the juice contains 0.3% pomegranate juice and 0.2% blueberry juice while less expensive apple and grape juice combine […]
Innovation Insight: Coca-Cola Life
This week, Gama takes a closer look at the debut of Coca-Cola Life, a new lower-sugar version of the soft drink slated for launch in the UK this autumn. Life is Coca-Cola’s first major UK brand launch since Coca-Cola Zero in 2006. Positioned as a “lower calorie” cola with 37% less sugar than regular Coca-Cola, […]
USA: Coca-Cola increases its stake in Keurig Green Mountain
According to media reports, Coca-Cola has raised its stake in Keurig Green Mountain Inc. from 10% to 16% to become its largest shareholder, owning more than 26 million shares. The company had bought an initial stake in Keurig Green Mountain of 10% in February. The move is part of efforts by Coca-Cola to focus more […]