Russia: Coca Cola to close two of four juice plants
Coca Cola Company has announced plans to close two of its four juice production sites in Russia due to the shrinking market. The two plants are run by Coca Cola’s Nidan unit, and production will now shift to its Multon juice unit. The process is to be completed before the end of the year, according […]
USA: Coca Cola announces plans to remove chemical additive
Coca Cola has announced plans to remove a controversial chemical ingredient from its drinks portfolio following sustained public pressure. Brominated vegetable oil (BVO) has been linked by researchers to health issues including memory loss and skin and nerve problems. The ingredient, which is banned in the EU and Japan but permitted in the US at […]
USA: Diet Coke enters frozen beverage market
The Coca-Cola Company has announced that it is due to launch a new low calorie frozen carbonated drink, the first frozen product ever offered under the Diet Coke brand. Following the announcement that Coca Cola is to be released in a capsule format, the company has now revealed that the Diet Coke lineup is to […]
Australia: SPC Ardmona writedown hurts Coca-Cola Amatil earnings
Coca Cola Amatil is said to be concerned by weak consumer confidence and spending in the carbonated beverage category after a decline in full-year net profit of more than 80 per cent. According to The Australian, the profit fall is largely due to a writedown on Australian business SPC Ardmona. It was recorded that in […]
USA: Coca Cola and OPI team up for teen-oriented nail lacquer shades
The Coca-Cola Company has teamed up with OPI for a range of nail colours inspired by Coca-Cola products. OPI, the multinational brand owned by Coty Inc, has announced a partnership with The Coca-Cola Company through which a number of well-known Coca Cola brands (including Coca Cola itself as well as Diet Coke, Coke Zero, Cherry […]
USA: Coca Cola to be made available in “capsules”
American soft drink giant Coca Cola has purchased a 10% stake in US brand Green Mountain Coffee Roasters, which manufactures Keurig single serve coffee machines. The two companies signed an agreement that will see all drinks within the Coca Cola range (including Coca Cola, Diet Coke and Fanta) turned into single-serve pods for use in […]
UK: Coca Cola launches new advertising campaign
Coca Cola has launched a new brand campaign called ‘Reasons to Believe’ to be launched through television advertising and social media channels as well as outdoor and in-store activity. The Reasons to Believe campaign, developed by Ogilvy and Mater, includes a 60-second TV advertisement in which negative imagery is offset with positive scenes, offering up […]
Spain: Coca Cola Iberian Partners consults on restructure
Management at Coca Cola Iberian Partners has approached unions with a plan to restructure the business, with more than one thousand jobs under threat, Alimarket reports. According to reports, the reorganization of the business, which comes less than a year after it was formed from eight existing bottlers in the Iberian peninsula, will see the […]
UK: Appletiser targets festive sales
Coca-Cola has launched a limited edition bottle for its adult-oriented soft drink Appletiser, designed by musician and brand ambassador Eliza Doolittle. The new limited edition design is aimed at driving sales over the festive season, and will be available in a 750ml glass bottle from November. According to Talking Retail, the “stylish makeover” by platinum […]