France: Mondelez confectionery brands to be sold to Eurazeo
North American food business Mondelez is to sell a number of its confectionery brands in Europe to France-based investment firm Eurazeo, according to French media reports. The sale includes more than 10 established brands including Poulain, Carambar, Krema, La Pie Qui Chante and Terry’s as well as the licence to Pastilles Vichy, Rochers Suchard and […]
Brazil: Mondelez and BRF reach new agreement for the distribution of Philadelphia
BRF, the leading Brazilian meat processing firm, has announced the acquisition of K&S Alimentos, the firm formerly responsible for the production and distribution of Philadelphia branded products in Brazil. In an official statement released on 18th March, BRF explained that the new deal would effectively bring to an end the previous arrangement for the production […]
USA: Mondelez International releases Good Thins snack brand
US-based confectionery and snack firm Mondelez International has unveiled the release of Good Thins, a new “wholesome” savoury snack brand promoted as being made “with real ingredients”. According to the firm, “the brand starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors (like garlic, spinach and sweet potato) and bakes […]
Japan: Yamazaki Bakery and Mondelez end Nabisco brand tie up
As part of a recent strategic shift, Japanese bakery firm Yamazaki Bakery has decided against renewing its licencing agreement with international food giant Mondelez International, under which it manufactures products under the Yamazaki Nabisco banner, according to a report in the Nikkei Asian Review The decision marks the end of a relationship dating back to […]
UK: Mondelez International merges Maynards and Bassetts brands
Mondelez International, the global FCMG firm, has announced that it is combining its two confectionery brands Maynards and Bassetts into a single entity in order to create a new ‘adult’ brand for the UK market. The brand fusion incorporates a packaging redesign and affects established product lines such as Wine Gums, Jelly Babies and Liquorice […]
USA: Mondelez to launch Enjoy Life protein snacks
Mondelez is set to launch new on-the-go protein snacks under its Enjoy Life name in a bid to increase brand recognition, according to a report in Bakery & Snacks. Claimed to be free from GMOs and allergens and rich in antioxidants, the new snacks have been developed to target consumers who snack at three specific […]
Nigeria: Mondelez invests in hot beverage plant
Mondelez International has announced that it is making an investment of $50 million at its new Lagos plant to meet “surging demand” for hot cocoa drink brand Cadbury Bournvita in Nigeria. The company said the investment would support the company’s global growth strategy by expanding the availability of regional power brands in key markets and […]
USA: Mondelez International may divest European cheese and grocery businesses – reports
Mondelez International is contemplating a divestment of its cheese and grocery business in Europe, according to a Reuters report quoting “people familiar with the matter”. The value of the two business could be up to $3 billion, according to the Reuters story. Mondelez International separated its cheese and grocery divisions into a single standalone business […]
Australia: Mondelez International to launch Cadbury Coco chocolate brand
Mondelez International has announced the launch of a new premium chocolate range in Australia under the name Cadbury Coco, according to reports in B&T and Australian Food News. The new range, which is designed to expand the Cadbury brand into the premium arena, comprises only dark chocolate and will come on the market in plain […]
Poland: Mondelez International opens new manufacturing line
In the latest of a series of announcements on factory investments, Mondelez International has unveiled a new $30 million manufacturing ‘line of the future’ at its facility in Skarbimierz, Poland. The new “state-of-the-art” chocolate production line is designed to capitalize on growing demand in Mondelez’s European confectionery business, the company said, forming part of its ongoing journey […]